We are all facing a difficult time and that also is true of every one of the 1000s of small businesses that rely on online sales. It’s important that through these slow times you might be being bold in the competition. Here are five tips that can help you survive and reach your goals in a time of recession.
Boost your Pay-Per-Click marketing efforts in the event you haven’t already done this. Sure, many online stores are minimizing some marketing and reducing keyword bids for better ROI but this is the time to further improve your positions, increase website traffic, and generate sales.
2) SEARCH ENGINE OPTIMIZATION:
Organic traffic equals free clicks. Although SEO is just not cheap the slightest bit, it’s a great long-term investment because the economy recovers.
3) EMAIL LIST:
There is just not a much better time than the other times to develop your newsletters, etc. As the holidays come close, make sure you happen to be trying to find every visitor for a site’s information, most significant of their current email address. By the time you know it, once the holidays roll around; you’ll have a large list to showcase to.
Boosting sales on your site will truly depend upon how you’re pricing versus the competition. Always look at your competitor’s pricing around the hottest selling products and ensure you might be promoting a purchase on that product and you’ve got very competitive pricing
5) SOCIAL MEDIA:
Make sure you stay connected and contact customers. Most of your customers are online already discussing brands or products just like yours. Social sites for example Facebook enable you to create fan pages that will keep you linked with customers. Twitter is yet another great example to make you stay connected.