An Intelligent New Way to Segment Green Shoppers

When you target consumers, it aids to understand if they’re “dark green”, “light green” or “basic brown” in their attitudes, but, with lots of green troubles, products, and labels on the market, it might be much more relevant for your branding and communications to know their green interests.

Ask: To which environmental organizations do members of our target audience belong (The Appalachian Mountain Club or Greenpeace)? Which kinds of vacations do they take (hiking or the beach)? Which environmental magazines and internet websites do they read or go to? (Sierra or Animal Fair?) Which sorts of merchandise do they acquire? (green fashions or energy-sipping light bulbs)? Which eco-labels do they seek out (“USDA Organic” or “Energy Star”)?

In observing green buyers over the past twenty years my colleagues and I’ve discovered that asking inquiries like these makes it possible for companies to distinguish among 4 subsegments, which we’ve dubbed “Resource …

Alternatives to Recycled Materials

Recycling is becoming increasingly frequent. Not only because additional of us are finding greener but increasingly recycling is becoming law in lots of components on the country.

And although recycling is a crucial aspect of guaranteeing we all have a greener future, it could nevertheless be a chore.

In quite a few places householders are forced to separate their waste into several different recycling bins – and in some regions as many as nine! But at least one of the consequences of this can be that people spend additional consideration towards the solutions they invest in; the packaging that holds them, and what products they throw away.

Nevertheless, it could frequently be impossible to prevent packaging or estimate your monthly shop down towards the final meal but you will find options for throwing points into the recycling bin.

Composting

For food waste composting is a terrific way of throwing stale …