If you want to attract more environmentally friendly consumers online and in retail, consider how you market your product by reviewing your product label. Green buyers look for product labels and easy-to-read mini brochures attached to the label, especially if you enter long words that are difficult to understand. Companies that sell products containing long words on their product labels, who write their labels in small print and use dark-colored labels; must consider the following if they want to attract consumers from various education groups and ages.
Consider Your Target Consumer Group
Can school-age children read and understand the words in your product description? Are you targeting buyers from different age groups and educational backgrounds? Not everyone can understand scientific words. If you put up a mini brochure that explains in simple language what these ingredients mean and how they can benefit your consumers; You can promote your product while maintaining their attention.
Consider Consumers Who Have Learning Disabilities
Are printed words big enough for people who have difficulty reading? Can these people read your product descriptions yourself? Are you considering writing a Braille product brochure or product label for the blind? If you make a product brochure that can easily be read by deaf and blind people (and buyers with learning disabilities) it will be a great way to reach as many people as possible.
Is your product label clear?
Are you trying to squeeze out so much information that your product label is scattered and disorganized? If a consumer wants to read more information about your company, attach a mini brochure and refer to your website.
Is the Color List of Your Material Printed in Too Dark Color?
The design of the label where the background has a light natural tone, so your content can be easily read. Printing your label using a dark background might make reading your words difficult for some people, especially if your text doesn’t stand out from the background, which can also interfere with their views.
Help Shop Clerk
If your product line is sold at large or specialized retail outlets, consider your store clerk. Every staff member can’t be familiar with every ingredient listed on various environmentally friendly product labels. Very rarely do you see a staff member carrying a reference book of mini materials?
Companies that offer mini product brochures can help shopkeepers by removing additional stress from these people, especially during busy shopping periods. Include a mini product brochure that can be attached to your product.
Easy-to-read product labels appeal to consumers. If you decide to include a mini product brochure, make sure it can also be removed from your product label. This is to ensure your company information can be shown to their friends and family – and you get free advertising by word of mouth, even after your customers recycle your empty containers.