Today’s fast-paced and fiercely competitive business market has made advertisers think twice about the way they market products to consumers. The advent of smartphones, tablets, and laptops has left consumers hyper-connected with various forms of media and content. To say that consumers might be experiencing “ad-fatigue,” from the constant bombardment of ads, would be an understatement.
Therefore, advertisers and online marketers have found creative ways to target consumers. Sponsored or branded content, social media marketing, and content marketing are all a few clever ways that advertisers use to entice consumers to buy their products. Of all these forms of internet marketing, native advertising is the one consumers recognize the most.
What is Native Advertising?
Native advertising is paid ads that are integrated into the content in which they appear. They flow seamlessly with whatever content appears on the same page. Usually, they are found in social media feeds or ‘recommended’ on a web page. Typically, native ads don’t look like traditional display ads, which is the entire point of native advertising, it blends in.
Native advertising works for several reasons; first, it helps alleviate ad-fatigue within consumers, second, it’s an effective form of advertising. Research has shown that consumers view native ads 53 percent more than traditional forms of advertisements. Additionally, native ads increase purchase intent from consumers by nearly 18 percent. Not to mention that consumers engage with native ads on a slightly higher level.
What Are the Different Forms of Native Advertising?
Depending on the content published or the publication, native ads take a specific form. Experts contend that native ads help focus on targeted audiences while using different types of media, thus ads are created with the intent to engage consumers. Engagement with an audience is one of the most crucial components of native advertising.
The most …Read more